WE ARE ANNAN
AND THIS IS OUR MISSION
KEEPING THE VALUE CREATION IN THE COUNTRY OF ORIGIN
With coffee being the 2nd largest commodity in the world, it is bizarre to see that 90% of all countries that produce it depend on financial aid.
While coffee farmers supply the beans, the roasting process is where the most value-add is generated. Today, roasting normally happens outside of a producing country such as Ethiopia.
At Coffee Annan, we work towards making this value chain equitable for local roasters – which not only manage to meet the highest quality standards for specialty coffee, they often manage to exceed them.
COFFEE ANNAN - A COLLECTIVE BRAND
Coffee Annan is a collective brand designed to disrupt the way the coffee industry currently operates.
We want to leave a lasting social impact in origin countries through job creation and equitable profit sharing. We also support farmer unions which give regular training to farmers and their workers to ensure they are the very best in the industry.
All of the above results in the highest quality products – fully developed in countries of origin.
SUBSCRIBE TO NEWSLETTER
Stay up to date with the latest news and updates.