We visit the farms from which we get our coffees. This direct trade creates personal relationships with the people behind our coffees and ensures that the money actually reaches the farmers. Since we only buy specialty coffees, we pay premium prices for the green coffee. Those are significantly higher than the Fairtrade minimum price.
And of course there is the Annan promise. All of our coffees are roasted in the countries where they are grown. Roasting in the countries of origin increases the value that remains in those communities by 300%.